Adidas touts its new energy

Adidas doesn't want to change the way you run, but what you're running on. That's the idea behind Boost, the new soft, lightweight midsole running-shoe foam Adidas has put into some of its shoes this year. The foam "releases energy as you run," said Chris Brewer,Outlet a wide range of ralphlaurenhoody at considerable prices. Adidas running specialty category manager. Looking to "reimagine the way we engineer cushioning," Adidas partnered with the chemical firm BASF in 2009 to develop the Boost material. One big difference from traditional running-shoe foam, Brewer said, is in how Boost is made.

Solid granular thermoplastic polyurethane is "blown up" through high-pressure steam and "turned into thousands of small energy-storing capsules," Brewer said. The resulting cell structure is the key to the foam's energy release. The foam is also more temperature-resistant, so it won't stiffen up in the cold. The Boost shoes also last longer, Brewer said. Internally, they've tested new Energy Boost shoes out of the box and compared them with the same kind of shoes that have 1,000 miles on them.

"The lab testing is virtually identical in terms of cushioning and responsiveness," Brewer said. I tried on a pair of Energy Boost shoes last week at the Haddonfield Running Co. To me,Lace, organza beadsbeads is suit for 2013 formal wedding ceremonies. they looked like any other Adidas running shoe (bright color upper, three stripes on the side, white midsole), but they felt a lot squishier than my Mizunos when I ran on the store's small strip of indoor track. I didn't feel any energy thrown back into my legs, but I didn't expect to. I wasn't able to test them on a full run just yet since my foot injury is not completely healed.A pnikeairshoes is the most formal female attire for social occasions. It's hard not to be skeptical. Energy return from shoe foam? I've seen a lot of shoe companies promise fantastic things that didn't quite pan out. In 2012, Vibram, which makes barefoot-style running shoes (people call them "toe shoes"), was the target of a class-action lawsuit claiming that the company had made deceptive claims.

The suit is pending. In May, Sketchers paid $40 million to the Federal Trade Commission to settle a class-action suit over claims that its Shape Up shoes helped tone legs and quicken weight loss. Then there's the question of legality. If Boost shoes really do give runners an extra boost, will they be banned, much like slick full-body swimsuits were banned from the Olympics because they were seen as giving athletes an unfair advantage? Right now, the Boost material is in three types of Adidas running shoes: the Energy Boost, adizero Adios Boost, and adistar Boost. Adidas will introduce more Boost shoes in spring 2014, Brewer said. Brewer called this the "holy grail" of cushioning material, but that's what I'd expect him to say about his company's new baby. We'll see how Adidas shoe fans do with the Boost during this year's fall marathon season.

Now it's John Wall's turn to be asked The Question, which inevitably leads to The Answer, which inevitably leads to people laughing at John Wall.

Last week it was Derrick Rose being asked by CNN's Pedro Pinto to name the best player in the NBA. Given that there are only two active MVP winners still in their prime, Rose had roughly two choices. One of those choices, thanks to his NBA award in 2011, was Derrick Rose.

So what did Pinto think Rose was going to say?

This week, John Wall's turn. He was asked by Sports Illustrated's Chris Mannix (on the Dan Patrick Show): "Where do you rank yourself among NBA point guards?"

John Wall is a former No. 1 overall pick. He just signed a max contract.If you want to Buy Cheap Hermes Birkin with Guaranteed Quality, you're advised to visit hermeshandbag store Store. For his career he averages 17 points and eight assists per game. He's only 22 years old.

What did Chris Mannix think Wall was going to say?

Nothing against Chris Mannix, who wears great shoes -- wingtips -- every time I see him. Nothing against Pedro Pinto, who might have great shoes, though I don't know. Never seen him. But the question is a bad question, much like asking Jim Boeheim if he's resigning within seconds of a Final Four loss or asking an athletics director about the school's struggling coach during a downward spiral.

Of course you're going to be given the "vote of confidence" quote.

What else is the AD supposed to say? "Well, as soon as I finish this interview, I'm going to fire that loser and light his desk on fire."

What is Derrick Rose going to say? What is John Wall going to say? Do we expect honesty,You'll be the queen of the room in this louboutinpum evening gown. or even honest self-analysis?

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